Active Subscribers
23
+3 this month
Monthly Revenue
£2,847
↑ £389 vs March
Calls This Week
7
3 today
Quiet Clients
4
7+ days no contact
Recent Subscribers
View all 23 →
Client
Plan
Due Date
Status
SR
Sarah Reynolds
Signature
12 Jun 2026
Active
›
MP
Maya Patel
Core
4 Aug 2026
Quiet 8d
›
JH
Jessica Harris
Sustained
18 Apr 2026
Active
›
CW
Claire Wilson
Signature
14 Oct 2026
New
›
AT
Amelia Thompson
Core
20 Sep 2026
Quiet 11d
›
Calls Today
Calendar →
10:00AM · Now
Sarah Reynolds
Monthly check-in · Signature · Wk 28
14:00PM
Jessica Harris
Birth prep · Sustained · Wk 38
16:00PM
Rebecca Nolan
Scheduled call · Signature · Wk 16
Alerts
Mark all read
💬
Maya Patel hasn't reached out in 8 days
Consider sending a check-in message
↻
3 subscriptions renewing in next 7 days
Core ×2, Signature ×1
✦
Jessica Harris due in 17 days
Confirm postnatal handover
💬
Amelia Thompson quiet for 11 days
Last message: 21 March
Subscribers
23 active clients across all plans
Client
Plan
Due Date
Status
Next Call
Showing 23 subscribers
Daily Emails
Compose, schedule, and track your daily midwife messages
Email History
View allWeek 28 — What to expect this week ✦
Your baby is now the size of an aubergine. This week you may notice…
Today · 7:00 AM
A gentle reminder — you're doing brilliantly
Growing a baby is hard work. Today we want to remind you that every…
Yesterday · 7:01 AM
Understanding your 28-week scan 🩺
Your 28-week appointment is coming up. Here's exactly what to expect…
29 Mar · 7:00 AM
Sleep positions in the third trimester
As your bump grows, getting comfortable at night becomes more of…
Tomorrow · 7:00 AM
Preparing your birth preferences
Your birth preferences (sometimes called a birth plan) are a way to…
3 Apr · 7:00 AM
Draft: Hypnobirthing introduction
This week we're introducing the fundamentals of hypnobirthing…
Draft
Week 28 — What to expect this week ✦
TK
Tasmin & Phillipa
To: All 23 subscribers · Today 7:00 AM
Sent
Good morning, lovely. ✦
You've reached Week 28 — the start of the third trimester. Your baby is now approximately the size of an aubergine, weighing around 1kg and measuring about 37cm from head to heel.
This week, you may begin to notice stronger, more defined movements. Your baby's eyes can now open and close, and they're beginning to dream — research suggests rapid eye movement (REM) sleep begins around this stage.
What to watch for: Reduced fetal movement is always worth reporting. If you're unsure whether your baby's movements have changed, please reach out to us or contact your local maternity unit. You are never wasting anyone's time.
As always, we're here on WhatsApp if anything comes up. — Tasmin & Phillipa 💛
Push Notifications
Send real-time notifications directly to subscribers' phones
Notification History
Message
Sent To
Opened
Sent
Your daily midwife update is ready ✦
All (23)
91%
Today 7am
Reminder: your call with Tasmin is tomorrow
Sarah R.
100%
Yesterday
You're 20 weeks today 🎉 Here's what to expect
Claire W.
100%
28 Mar
We're thinking of you — tap to check in 💛
Quiet (4)
62%
26 Mar
Your daily midwife update is ready ✦
All (23)
88%
25 Mar
Send Notification
Send to
Template
Message
Opt-in Stats
Push notifications enabled
21/23
91% opt-in rate · 2 subscribers haven't enabled notifications yet
WhatsApp Log
Track and log client conversations
Threads
SR
Sarah Reynolds
Is it normal to feel pressure…
9:14am
JH
Jessica Harris
Thank you so much for yes…
8:52am
CW
Claire Wilson
Hi! Quick question about…
Yesterday
MP
Maya Patel
OK, thanks — will do 😊
23 Mar
AT
Amelia Thompson
I'll try to message more…
21 Mar
SR
Sarah Reynolds
Signature Plan · Week 28
Good morning Sarah! Hope you're feeling well today. Just a reminder your call is at 10am 💛
Thank you! Looking forward to it. Is it normal to feel pressure low down? It's been on and off since yesterday
Yes, completely normal at Week 28 — baby's head may be moving into position. Let's talk through it properly on your call in an hour. If it gets more intense or you're concerned at all, ring your maternity unit straight away. 🤍
That's reassuring, thank you so much ❤️
Call Planner
Schedule and manage all subscriber calls
April 2026
Mon
Tue
Wed
Thu
Fri
Sat
Sun
31
1
10am Sarah
2pm Jessica
4pm Rebecca
2
3
11am Maya
4
2pm Amelia
5
6
7
8
10am Claire
9
10
3pm Laura
11
12
13
14
9am Emma
15
16
11am Priya
17
18
2pm Jessica
19
20
21
10am Sarah
22
23
24
3pm Maya
25
26
27
28
11am Amelia
29
30
Today's Schedule
10:00AM · Now
Sarah Reynolds
Monthly · Signature · Wk 28
14:00PM
Jessica Harris
Birth prep · Sustained · Wk 38
16:00PM
Rebecca Nolan
Monthly · Signature · Wk 16
This Week
Thu11am
Maya Patel
Core Plan · Week 22
Fri2pm
Amelia Thompson
Core Plan · Week 14
Wed10am
Claire Wilson
Signature · Week 10
Pregnancy Milestones
Automated touchpoints triggered by each subscriber's due date
Active Milestone Triggers
Edit all12weeks
First trimester complete 🎉
Congratulatory message + what to expect in the second trimester. Download: Understanding your 12-week scan.
Claire W.+2 more
20weeks
Halfway there — anatomy scan week
Guide to the 20-week anomaly scan + what questions to ask your sonographer.
Amelia T.+3 more
28weeks
Welcome to the third trimester
Third trimester overview, movement monitoring guidance, and birth preferences introduction.
Sarah R.Maya P.
36weeks
Getting ready — birth prep begins
Hospital bag checklist, signs of labour, when to go in. Plus hypnobirthing breathing techniques.
Rebecca N.
38weeks
Almost there — final preparation
Signs of labour vs Braxton Hicks, when to call your midwife, partner support guide.
Jessica H.
+2weeks post
Postnatal check-in — how are you both?
Newborn feeding, recovery, emotional wellbeing. Transition into Sustained postnatal support.
Triggered automatically after due date
Revenue
Subscription income and growth overview
MRR
£2,847
↑ £389 vs MarARR Run-Rate
£34,164
Based on current MRRAvg Revenue/Client
£123
↑ from £108Churn This Month
1
-£79.99Monthly Recurring Revenue
Revenue has grown 3.2× since November
Revenue by Plan
Core (9 clients)£719
Signature (11 clients)£1,649
Sustained (3 clients)£479
Signature is your highest-revenue plan. Upselling 2 Core clients to Signature would add ~£140/mo.
Upcoming Renewals
Subscriber
Plan
Amount
Renews
Priya Sharma
Core
£79.99
In 3 days
Laura Mitchell
Signature
£149.99
In 5 days
Emma Clarke
Core
£79.99
In 9 days
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Notify when a subscriber hasn't reached out in 7 days
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Alert 7 days before a subscription renews
Call reminders
30-minute reminder before scheduled calls
New subscriber alerts
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Team
TK
Tasmin
Lead Midwife · Admin
PL
Phillipa
Midwife · Admin
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Weekly summary email
Sunday report: revenue, calls, subscriber activity